Thursday, 21 January 2016

Digipak Research

What is a digipak?

The design:

They typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. This is basically a cardboard flip-out case instead of the plastic hinged case.


Digipak


Standard hinged case


The purpose:

Often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets.

What's included in the digipak?

1) Photographs of the artist(s) with lead singer's picture appearing first in the digipak if it's a band's album.

2) List of all the tracks on the album CD.

3) A disc compartment which will usually be in the middle and have a faded disc shape over an image.

4) A section displaying band/artist information including names, instruments, additional musicians, copyright and year of release.

5) Barcode and QR and a logo for the record company.

There may also be reference to other albums by the same artist(s) and may sometimes include membership postcard/flyer and or a free image/poster.

It may also contain details of other albums by the same artist(s) and extras such as free posters and images.



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