Digipak Research

What is a digipak?

The design:

They typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. This is basically a cardboard flip-out case instead of the plastic hinged case.

Digipak

Standard hinged case

The purpose:

Often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets.

What's included in the digipak?

1) Photographs of the artist(s) with lead singer's picture appearing first in the digipak if it's a band's album.

2) List of all the tracks on the album CD.

3) A disc compartment which will usually be in the middle and have a faded disc shape over an image.

4) A section displaying band/artist information including names, instruments, additional musicians, copyright and year of release.

5) Barcode and QR and a logo for the record company.

There may also be reference to other albums by the same artist(s) and may sometimes include membership postcard/flyer and or a free image/poster.

It may also contain details of other albums by the same artist(s) and extras such as free posters and images.

Constructing the Advert

In order to construct the Magazine Advert we had different images to chose from in order to form the main image of our music video. In our mind, we thought that the image that we would use would be in a portrait image.
Here are some of the image we were deciding on:

We decided that we would use this image, because it has all of the band members in the image, and it would also be a great image to manipulate. So this includes changing the image size, by cropping it or making it smaller or larger. It would also be a good image to change the effect, so we could change it to Sepia or Black and White. In our case we decided to change the image to a mixture of Black and White and Sepia. 

We felt that this type of image would suit best when it comes to it relating to the title of the single, "Wondering Souls".

Next it came to inputing the title of the band, the title of the album, and all the other relevant information. So when it came to deciding this, in mind we had to think of the type of font that we were going to use and the font size of the text. And we came to the decision that we was going to use the Font Edwardian Script ITC, this was for the Title of the band which was 'Forgotten Kings'. 

And for the title for the album single we decided to use a different font, because we felt that if we used the same font twice then it would make the advert look a bit repetitive. So we decided to use the font Century Gothic, which was used for our album single 'Wondering Souls' 

Then we decided to add other things, just to catch the audiences attention, such as the fact that we got 5 stars from companies such as Kerrang, Daily Mail and NME, and this was the same font as the album single. 

And lastly we put out the relevant information as to how and where the single can be downloaded, and we also included our website on the advert so that the can check out our web page. 

And this was the constructing of the Magazine Advert. 

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