Audience Feedback

Hello bloggers!

Today was the day we recorded some audience feedback on our song choice and asked them some questions related to the song.

Here are some pictures from today's research.

When I first heard this song, I wasn't in love with it but as I took the time to really listen to it I started to picture a really good storyline so our group went along with the song. We decided to choose include some performance style shots along with some narrative to make the video more meaningful and direct to the lead singer. We also decided that our band will have myself as the lead singer. Our target audience for our video will be ages 16-24 from both genders, and this was the demographic we interviewed to see what they think.


Here are the questions we asked our target audience:

1) What three words come to mind after hearing the song?

2) Which other artist(s) does this music remind you of?

3) What are this/these artist's music videos like? What would you expect to see in their music videos?

4) How would you describe the mood of this song?

5) If the song was a colour, what colour would it be?

6) What pictures does the song create in your mind?

7) What narrative do you imagine with this song?


Here are some of the answers we received for each question:

1) Alex Coleman (Student), Long, Excitement, Lost.

2) Ed Sheeran (Really?), Boring.

3)  The Weeknd & The Kooks. - Just in case you aren't sure on what their music videos are like I've embedded some below. & The majority said they'd expect to see a dull, black and white mood to their videos including lots of close ups to emphasise emotion.







4) For this both groups of 16-24 had contrasting views, as some said they find the mood of this song very relaxing and would play it on a long car journey. Whereas the other group found the mood rather depressing and upsetting.

5) The described the colour of the video to be Grey, Red and Black, indicating that the song is very mixed with emotion. Red would normally be connotated with anger/love, whereas black would be associated with something evil and dark. We'd assume grey would be related to rather mudane material.

6) One group pictured break-ups whilst hearing this song.

One group pictured sunshine.

7) One group saw absolutely no narrative in relation to the song, whereas the others saw a typical party scene followed with a break-up because one cheated on the other.

After evaluating our song choice through our audience research, we still plan to go ahead with the song as we still believe it can appeal to our audience provided we make the appropriate adjustments to suit their needs.