Wednesday 20 April 2016
Monday 18 April 2016
Wednesday 13 April 2016
Friday 4 March 2016
Audience Feedback
Today, I gathered a significant amount of audience feedback from my target audience on all the final pieces of work my group has done which included the music video, magazine advert and digipak. Overall the comments were generally positive however there were things that could be improved upon in order to enhance the quality of each product.
In the following video I interviewed 2 students who are a part of my target audience and asked them what they thought of each product. I used the popular Snapchat to advertise my products to them and I also filmed these interviews using Snapchat.
In one of the private interviews I had with my target audience, someone commented 'great performance, really understood the emotion'. This was because throughout the video they were able to get to grips with the message through the facial expressions and body language used by the performers, and understood the tone of the song. However, I did receive comments on how certain shots were too 'shaky' and that I needed steadier shots in order to enhance the quality of the video. This is what I found difficult as the location in which we shot was in London on a weekday and we didn't have much time so we needed to make sure that we got the shots captured quickly. As a result of this, the shots were filmed handheld and not on a tripod or dolly, thus appearing 'shakier'. Nevertheless they enjoyed the narrative of the music video as they were able to see the flashbacks of the couple the video was based on compared to how they are now, and it took them on a mysterious journey of their good times.
The indie rock style that we wanted to portray was praised in the digipak, as the leaves and the black and white effect on the images really emphasised our bands image, The text was seen as very 'artistic' as the font looked as though it had been handwritten with a ball-point pen which made it very 'authentic and down to earth'. The use of the leaves really outlined the the title of the album, 'Wondering Souls', as the leaves have that feel of 'mother nature'. Moreover, the advert was found to be really effective as it proved to them that our music video was worth watching because of the reviews of big critics such as The Daily Mail. In addition they liked the image on the advert as all the band members wore sunglasses outside in an open field which indicated to them that we have nothing to hide, as we're out in the open, but have more to our personalities, as the eyes were covered.
In the following video I interviewed 2 students who are a part of my target audience and asked them what they thought of each product. I used the popular Snapchat to advertise my products to them and I also filmed these interviews using Snapchat.
In one of the private interviews I had with my target audience, someone commented 'great performance, really understood the emotion'. This was because throughout the video they were able to get to grips with the message through the facial expressions and body language used by the performers, and understood the tone of the song. However, I did receive comments on how certain shots were too 'shaky' and that I needed steadier shots in order to enhance the quality of the video. This is what I found difficult as the location in which we shot was in London on a weekday and we didn't have much time so we needed to make sure that we got the shots captured quickly. As a result of this, the shots were filmed handheld and not on a tripod or dolly, thus appearing 'shakier'. Nevertheless they enjoyed the narrative of the music video as they were able to see the flashbacks of the couple the video was based on compared to how they are now, and it took them on a mysterious journey of their good times.
The indie rock style that we wanted to portray was praised in the digipak, as the leaves and the black and white effect on the images really emphasised our bands image, The text was seen as very 'artistic' as the font looked as though it had been handwritten with a ball-point pen which made it very 'authentic and down to earth'. The use of the leaves really outlined the the title of the album, 'Wondering Souls', as the leaves have that feel of 'mother nature'. Moreover, the advert was found to be really effective as it proved to them that our music video was worth watching because of the reviews of big critics such as The Daily Mail. In addition they liked the image on the advert as all the band members wore sunglasses outside in an open field which indicated to them that we have nothing to hide, as we're out in the open, but have more to our personalities, as the eyes were covered.
Here are some values that represent the amount of people that liked each product out of 110.
Friday 26 February 2016
Saturday 20 February 2016
History of the Music Video
Here is a timeline to show the evolution of the pop video, I will be exploring a myriad of media artists used to display their music to the world throughout the decades.
1920s: Bessie Smith
Arguably the earliest example of the music video is Bessie Smith's 1925 "St Louis Blues". Bessie starred in a short film called "St Louis Blues" which featured a dramatised performance of the song. This was shown in cinemas for around 4 years
1940s: Bing Crosby
In the 1940s, Bing Crosby was the biggest star in the world. Fans saw him in films and TV specials which include:
"White Christmas" (Film, 1954)
Bing Crosby had his own comedy television show, "The Bing Crosby Show" which aired from 1964-5.
1950s: Frank Sinatra
Frank Sinatra replaced Bing Cosby as the world's biggest star. A wave of female fans grew and were labelled "bobby soxers" as they would come to Sinatra's concerts and scream as if they were maniacs throughout the show.
1950s-1960s: Elvis Presley
Presley was famous all over the USA and only did his concerts there. He was the first artst to really set a trend in regards to hair and fashion. He is also regarded as one of the most significant cultural icons of the 20th century, he is often referred to as "the King of Rock and Roll", or simply, "the King".
"Hound Dog" - 1956
1960s: The Beatles
When The Beatles came along so did the creation of the pop video. With performances all over the globe including performances on TV, Top Of The Pops, concerts and film, The Beatles then created their first music video. Top of the Pops created innovation and competition amongst bands and record labels. Producers were limited to the number of videos they could show so a good video would up the sales of music, as people would want to see that video next week.
For The Beatles, their first music video ever was "Paperback Writer" and not too long after they made a music video for hit song "Rain". In these videos they use the music video conventions such as lip-syncing and close ups.
"Paperback Writer" - Unfortunately due to copyright reasons I am unable to obtain a full version of the video, but here is a 35 second shortened version.
"Rain"
1920s: Bessie Smith
Arguably the earliest example of the music video is Bessie Smith's 1925 "St Louis Blues". Bessie starred in a short film called "St Louis Blues" which featured a dramatised performance of the song. This was shown in cinemas for around 4 years
1940s: Bing Crosby
"White Christmas" (Film, 1954)
Bing Crosby had his own comedy television show, "The Bing Crosby Show" which aired from 1964-5.
1950s: Frank Sinatra
1950s-1960s: Elvis Presley
Presley was famous all over the USA and only did his concerts there. He was the first artst to really set a trend in regards to hair and fashion. He is also regarded as one of the most significant cultural icons of the 20th century, he is often referred to as "the King of Rock and Roll", or simply, "the King".
"Hound Dog" - 1956
1960s: The Beatles
When The Beatles came along so did the creation of the pop video. With performances all over the globe including performances on TV, Top Of The Pops, concerts and film, The Beatles then created their first music video. Top of the Pops created innovation and competition amongst bands and record labels. Producers were limited to the number of videos they could show so a good video would up the sales of music, as people would want to see that video next week.
For The Beatles, their first music video ever was "Paperback Writer" and not too long after they made a music video for hit song "Rain". In these videos they use the music video conventions such as lip-syncing and close ups.
"Paperback Writer" - Unfortunately due to copyright reasons I am unable to obtain a full version of the video, but here is a 35 second shortened version.
"Rain"
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